ll knowledge comes from intuitive observation of life: As a gust of wind passes by, a piece of bamboo leaf dances, like a swallow passing by the window. The theme of Zhuliguan Hotel is bamboo culture and the logo resembles both the bamboo and the swallow, to enable people to expect the start of a beautiful new journey.
志的創(chuàng)意表現(xiàn)“似竹似燕”,是“無(wú)到有的”的推演過(guò)程。創(chuàng)意的靈感啟發(fā)于中國(guó)傳統(tǒng)道家的哲學(xué)思辨:“道生一,一生二,二生三,三生萬(wàn)物”出自老子的《道德經(jīng)》第四十二章。
The idea of logo represents "resembling both the bamboo and the swallow", which is a course of growing out of nothing. The idea was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi.
水墨、書(shū)法、印章用于標(biāo)志設(shè)計(jì)的表現(xiàn)形式。Chinese ink painting, calligraphy and seal are used to act as the form of expression of logo design.