海口江東新區(qū)位于海南省?？谑忻利惖臇|海岸，規(guī)劃用地面積約298 平方公里。江東新區(qū)因海南自貿(mào)港建設(shè)應(yīng)運(yùn)而生，承擔(dān)著海南自貿(mào)港先行示范區(qū)特殊使命。江東新區(qū)區(qū)位獨(dú)特、交通便利，擁有國(guó)家重要干線機(jī)場(chǎng)；生態(tài)優(yōu)美、資源優(yōu)越，擁有全國(guó)連片面積最大的紅樹(shù)林濕地區(qū)域，以及綿延31 公里的美麗海岸線資源。規(guī)劃形成“一港雙心四組團(tuán)、十溪匯流百村恬、千頃濕地萬(wàn)畝園”的組團(tuán)式生態(tài)文明城鄉(xiāng)空間結(jié)構(gòu)，包含了臨空經(jīng)濟(jì)區(qū)、濱海生態(tài)總部聚集區(qū)（CBD）、文化交往組團(tuán)、綜合服務(wù)組團(tuán)、離岸創(chuàng)新創(chuàng)業(yè)組團(tuán)及高教科研組團(tuán)等六大產(chǎn)業(yè)組團(tuán)。自2018年設(shè)立以來(lái)，江東新區(qū)大干快上、奮勇向前，城市骨架基本拉開(kāi)、重點(diǎn)片區(qū)基本成型，已成為海南省展現(xiàn)新時(shí)代全面深化改革開(kāi)放新標(biāo)桿，是展示中國(guó)風(fēng)范、中國(guó)形象的靚麗名片。
江東新區(qū)致力于發(fā)展現(xiàn)代服務(wù)業(yè)，重點(diǎn)圍繞設(shè)計(jì)產(chǎn)業(yè)聚集形成自貿(mào)港背景下的國(guó)際設(shè)計(jì)島。
2021年，江東新區(qū)舉辦了第一屆世界建筑科技創(chuàng)新大會(huì)WATIC，開(kāi)啟了江東新區(qū)國(guó)際展示的新高度，進(jìn)而在新區(qū)的整體形象上也將做國(guó)際化的全面提升。
目前，江東新區(qū)作為海南自由貿(mào)易港建設(shè)11個(gè)重點(diǎn)園區(qū)之一、為展現(xiàn)“全面深化改革開(kāi)放試驗(yàn)區(qū)”風(fēng)采，弘揚(yáng)地域文化，營(yíng)造的城市新區(qū)的獨(dú)特形象和展示氛圍，擬通過(guò)國(guó)際競(jìng)賽的形式征集新區(qū)視覺(jué)形象識(shí)別系統(tǒng)，面向世界、宣傳江東。
本次國(guó)際競(jìng)賽也得到英國(guó)皇家建筑師學(xué)會(huì)RIBA上海交通大學(xué)城市研究室的支持，匯聚海內(nèi)外優(yōu)秀的創(chuàng)意、設(shè)計(jì)、學(xué)術(shù)資源的參與及共建，以產(chǎn)、學(xué)、研一體化的思維“暢想東海岸”，為江東新區(qū)打造全新視覺(jué)形象和城市名片。
Located on the beautiful east coast of Haikou City, Hainan Province, the Jiangdong New Area of Haikou covers an area of 298 square kilometers. Jiangdong New Area comes into being due to the construction of Hainan Free Trade Port and undertakes the special mission of Hainan Free Trade Port pilot demonstration zone. Jiangdong New District has a unique location and convenient transportation, with an important national trunk airport; With beautiful glorious ecology and superior resources, it has the largest contiguous mangrove wetland area in China, as well as beautiful superior coastline resources stretching 31 kilometers. Planning form "one port double heart convergence of four groups, ten creek village tian, thousands of acres of wetlands, ten thousand acres of the garden" of the spatial structure of urban and rural ecological civilization depended, contains the headquarters of the airport economic zone, Coastal ecological headquarters area (ecological CBD), cultural exchanges group, integrated services group, offshore group innovative undertaking and the education scientific research group and so on six big industry group. Since its establishment in 2018, Jiangdong New Area has been forging ahead with rapid progress, basically opening the urban framework and taking shape in key areas. It has become a new benchmark for Hainan Province to comprehensively deepen reform and open in the new era, and a Magnificent name card to show China's style and image.
Jiangdong New Area is committed to the development of the modern service industry, focusing on the design industry clustering to form an international design island under the background of free trade port. In 2021, Jiangdong New Area held the first World Architecture & Technology Innovation Conference WATIC, which opened a new height of Jiangdong New Area's international display, and then the overall image of the new area will be a comprehensive promotion of internationalization.
At present, Jiangdong New Area, as one of the 11 key parks of Hainan Free Trade Port construction, needs to show the style of a "pilot area of comprehensively deepening reform and opening up", carry forward regional culture, and promote the spirit of pilot image demonstration area of a free trade port. The vision will start by improving the image of Jiangdong New Area. In order to improve the publicity of the construction of Free Trade Port in Jiangdong New Area, fully create the public display atmosphere in the pilot demonstration area, and improve the public's good impression of Jiangdong New area, Jiangdong New Area will create a set of visual image recognition system with its own characteristics to publicize Jiangdong to the world.
This international competition is also supported by RIBA Cityroom @ SJTU. Gathering excellent creative, design and academic resource from the world to co-construct the "Envision the east coast". It will be an integration of industry, education and research, and is destined to become a new visual icon and city branding for Jiangdong New Area.
主辦單位：海口江東新區(qū)管理局
協(xié)辦單位：江東新區(qū)開(kāi)發(fā)建設(shè)有限責(zé)任公司
RIBA上海交大城市研究室
世界建筑科技創(chuàng)新大會(huì)WATIC
Organizer: Haikou Jiangdong New Area Administration
Co organizer: Jiangdong new area development and Construction Co., Ltd
RIBA Cityroom @ SJTU
World Architecture Technology Innovation Conference (WATIC)
第一名 獲得本次國(guó)際競(jìng)賽一等獎(jiǎng)榮譽(yù)，相關(guān)獎(jiǎng)杯、獎(jiǎng)狀、獎(jiǎng)金6萬(wàn)（人民幣，以下均同）
第二名 獲得本次國(guó)際競(jìng)賽二等獎(jiǎng)榮譽(yù)，相關(guān)獎(jiǎng)杯、獎(jiǎng)狀、獎(jiǎng)金4萬(wàn)
第三名 獲得本次國(guó)際競(jìng)賽三等獎(jiǎng)榮譽(yù)，相關(guān)獎(jiǎng)杯、獎(jiǎng)狀、獎(jiǎng)金2萬(wàn)
入圍獎(jiǎng)三組 獲得本次國(guó)際競(jìng)賽入圍獎(jiǎng)榮譽(yù)，相關(guān)獎(jiǎng)杯、獎(jiǎng)狀、獎(jiǎng)金1萬(wàn)
競(jìng)賽后視情況或?qū)㈤_(kāi)展深化設(shè)計(jì)委托，屆時(shí)將優(yōu)先從本次獲獎(jiǎng)單位中選?。A(yù)計(jì)委托設(shè)計(jì)費(fèi)約為35萬(wàn)），成果將獲得展覽及論壇推廣機(jī)會(huì)
First prize: won the first prize of this international competition, with relevant trophies, certificates and bonuses of RMB 60,000 yuan.
Second prize: won the second prize of this international competition, with relevant trophies, certificates and bonuses of RMB 40,000 yuan.
Third prize, won the third prize of this international competition, relevant trophies, certificates and bonuses of RMB 20,000 yuan
Three groups of finalists have won the honor of finalists in this international competition, with relevant trophies, certificates and bonuses of RMB 10,000 yuan.
After the competition, depending on the situation, the Commission of further design may be carried out. At that time, priority will be given to selecting from the top 6 winners (the Commission design fee is expected to be about RMB 350,000 yuan). The results will be promoted by exhibitions and conference.
江東新區(qū)領(lǐng)導(dǎo)代表
李鳳禹 中央美術(shù)學(xué)院城市設(shè)計(jì)與創(chuàng)新學(xué)院副院長(zhǎng) 思樸設(shè)計(jì)創(chuàng)始人
劉博 上海交通大學(xué)設(shè)計(jì)學(xué)院 設(shè)計(jì)實(shí)踐院副院長(zhǎng)，美國(guó)洛杉磯BiBoBoxStudio聯(lián)合創(chuàng)始人，美國(guó)蘋果全球設(shè)計(jì)獎(jiǎng)中國(guó)首位獲得者
高峰 阿里巴巴設(shè)計(jì)事業(yè)部副總經(jīng)理
Azlina Bulmer 英國(guó)皇家建筑師學(xué)會(huì)RIBA國(guó)際總監(jiān)
呂慢 英國(guó)皇家建筑師學(xué)會(huì)RIBA中國(guó)區(qū)發(fā)展首席、2013年世界建筑節(jié)（WAF）未來(lái)建筑專項(xiàng)評(píng)委、羅馬建筑師總會(huì)特邀策展人
Leaders and representatives of Jiangdong New Area
LI Fengyu, Vice President of the institute of Urban Design and Innovation, Central Academy of Fine Arts. Founder of SPD.
LIU Bo, Vice Director of Design & Practice Institute, School of Design, Shanghai Jiao Tong University, co-founder of BiBoBox Studio in Los Angeles, the first winner of Apple Global Design Award in China
GAO Feng, Alibaba Design Business Unit,Vice General Manager
Azlina BULMER, Royal Institute of British Architects International Director
Umi LYU, RIBA Head of Development China, 2013 Jury of WAF, Guest curator of Ordine Architetti Roma（OAR）
本次競(jìng)賽項(xiàng)目由?？诮瓥|新區(qū)管理局主辦，江東新區(qū)開(kāi)發(fā)建設(shè)有限責(zé)任公司、RIBA上海交大城市研究室、世界建筑科技創(chuàng)新大會(huì)WATIC、協(xié)辦、支持及發(fā)布，力求為?？诮瓥|新區(qū)探索這座城市獨(dú)有的視覺(jué)形象和虛擬體驗(yàn)。以此為契機(jī)，提高江東新區(qū)自貿(mào)港建設(shè)的宣傳力度和品牌感知度，弘揚(yáng)自貿(mào)港先行形象示范區(qū)精神，讓江東新區(qū)的文化特色和城市精神以設(shè)計(jì)為窗口，向四海傳達(dá)。
此次設(shè)計(jì)競(jìng)賽的設(shè)計(jì)范圍包括以下內(nèi)容：
This competition is sponsored by Haikou Jiangdong New Area Administration Bureau, Co organized, supported and released by Jiangdong New Area Development and Construction Co., Ltd., World Architecture Technology Innovation Conference WATIC, RIBA Cityroom @ SJTU, and strives to explore the unique visual image and experience of Hainan Jiangdong New Area. We are taking this opportunity to improve the publicity and brand awareness of the construction of the free trade port in Jiangdong new area, carry forward the spirit of the pilot image demonstration area of the free trade port, and let the cultural characteristics and urban spirit of Jiangdong new area be conveyed to the world through design.
The design scope of this design competition includes the following:
VIS視覺(jué)形象識(shí)別系統(tǒng)：
包含但不限于如下內(nèi)容：
1）LOGO系統(tǒng)：需含有中英文形式包含品牌LOGO中英文組合方式、中文簡(jiǎn)稱、英文簡(jiǎn)稱，各類色彩搭配（附色彩搭配專用表）。
2）品牌專用標(biāo)準(zhǔn)字體設(shè)定：品牌標(biāo)準(zhǔn)字中文、英文設(shè)定。
3）品牌標(biāo)準(zhǔn)色彩與輔助色彩設(shè)定：品牌標(biāo)準(zhǔn)色、牌輔助色、標(biāo)志的色彩搭配專用表、特殊印刷工藝色。
4）輔助圖形設(shè)定：輔助圖形設(shè)計(jì)、輔助圖形色彩運(yùn)用設(shè)定、 輔助圖形使用示例。
Visual Image System:
Including but not limited to the following:
1) Logo system: it needs to contain Chinese and English forms including the combination of Chinese and English, Chinese abbreviation, English abbreviation of the brand logo, and various color collocations (with a special table for color collocation).
2) Brand specific standard font setting: brand standard font is set in Chinese and English.
3) Brand standard color and auxiliary color setting: brand standard color, brand auxiliary color, special table for color matching of signs, and special printing process color.
4) Auxiliary graphics settings: auxiliary graphics design, auxiliary graphics color application settings, auxiliary graphics use examples.
CI系統(tǒng)應(yīng)用：
采用全新設(shè)計(jì)的視覺(jué)形象識(shí)別系統(tǒng)進(jìn)行CI系統(tǒng)的應(yīng)用設(shè)計(jì)，可選擇以下三類物料中的一類進(jìn)行擴(kuò)展設(shè)計(jì)：
1）媒體物料：推文封面圖、推文頭圖、推文尾圖。
2）宣發(fā)物料：海報(bào)版式、道旗版式、PPT版式、Word/信紙版式。
3）文創(chuàng)物料：筆記本設(shè)計(jì)、一次性紙杯設(shè)計(jì)、絲巾設(shè)計(jì)。
CI system application:
The newly designed visual image recognition system is used for the application design of CI system, and one of the following three types of materials can be selected for expansion design:
1) Media materials: tweet cover, tweet header and tweet footer.
2) Promotional materials: poster format, road flag format, PPT format, word / stationery format.
3) Cultural and creative materials: notebook design, disposable paper cup design, silk scarf design.
參賽者從?？诮瓥|新區(qū)出發(fā)，其最終設(shè)計(jì)結(jié)果為突出江東新區(qū)內(nèi)在特點(diǎn)和挖掘城市人文內(nèi)涵為基準(zhǔn)，并將其延展為多元化的視覺(jué)形象識(shí)別系統(tǒng)。
1、設(shè)計(jì)人需注重設(shè)計(jì)作品的首創(chuàng)性和落地性，主題鮮明。
2、設(shè)計(jì)人需結(jié)合海口江東新區(qū)區(qū)域特點(diǎn)創(chuàng)作有區(qū)域特色的設(shè)計(jì)方案，需要注重形象美觀，形式簡(jiǎn)潔明快。
3、體現(xiàn)獨(dú)特優(yōu)勢(shì)。設(shè)計(jì)方案要體現(xiàn)?？诮瓥|新區(qū)打造“海南樣板”的先行形象示范區(qū)，展現(xiàn)“全面深化改革開(kāi)放試驗(yàn)區(qū)”的戰(zhàn)略定位，展現(xiàn)海口江東新區(qū)“未來(lái)城市樣板”的形象特征。
4、彰顯精神內(nèi)涵。設(shè)計(jì)方案要有鮮明的創(chuàng)意和表現(xiàn)形式，具有藝術(shù)感染力和象征意義，結(jié)合海南自由貿(mào)易港建設(shè)精神，充分彰顯海口江東新區(qū)“敢闖敢試、敢為人先、埋頭苦干”的核心理念。
5、易于傳播推廣。設(shè)計(jì)方案要構(gòu)思新穎、簡(jiǎn)潔大方、莊重美觀，辨識(shí)度高、標(biāo)識(shí)性強(qiáng)，便于整體運(yùn)用到宣傳推介、會(huì)議展覽以及衍生產(chǎn)品制作等方面。
6、注重原創(chuàng)品質(zhì)。設(shè)計(jì)方案必須為原創(chuàng)，不得侵犯第三方權(quán)利。應(yīng)征方案中不應(yīng)出現(xiàn)任何與創(chuàng)作者有關(guān)的信息。若應(yīng)征方案發(fā)生侵權(quán)糾紛，由作者本人（或單位）承擔(dān)相應(yīng)的法律責(zé)任，并取消參選資格。
7、符合法律規(guī)定。設(shè)計(jì)方案中不得含有任何違反國(guó)家憲法及法律規(guī)定的內(nèi)容。
8、設(shè)計(jì)人提交的方案應(yīng)完整，不得遺漏設(shè)計(jì)要求的內(nèi)容。
9、電子文件要求：電子文件在文件編排組織上要清晰、明確。
The participants started from Jiangdong New Area in Haikou, and the final design result was based on highlighting the internal characteristics of Jiangdong new area and excavating the cultural connotation of the city, and extending it into a diversified visual image recognition system.
1. The designer should pay attention to the originality and landing of the design works, with clear themes.
2. The designer needs to create a design scheme with regional characteristics in combination with the regional characteristics of Haikou Jiangdong new area, and pay attention to the beautiful image and concise and lively form.
3. Reflect unique advantages. The design scheme should reflect the strategic positioning of Haikou Jiangdong new area to build a "Hainan model" leading image demonstration area, and show the image characteristics of Haikou Jiangdong new area as a "future city model".
4. Highlight the spiritual connotation. The design scheme should have distinctive creativity and expression forms, have artistic appeal and symbolic significance, combine with the construction spirit of Hainan free trade port, and fully demonstrate the core concept of Haikou Jiangdong new area "daring to break new ground, try new things, be the first and work hard".
5. Easy to spread and popularize. The design scheme should be novel, concise, elegant, solemn and beautiful, with high recognition and strong identification, so as to facilitate the overall application in publicity and promotion, conference and exhibition, and derivative product production.
6. Pay attention to original quality. The design scheme must be original and shall not infringe the rights of third parties. There should be no information related to the creator in the application scheme. In case of any infringement dispute in the application scheme, the author (or unit) shall bear the corresponding legal liability and be disqualified.
7. Comply with legal provisions. The design scheme shall not contain any content that violates the national constitution and laws.
8. The scheme submitted by the designer shall be complete and shall not omit the contents required by the design.
9. Requirements for electronic documents: the arrangement and organization of electronic documents shall be clear and definite.
1、提交的設(shè)計(jì)方案需配有文字說(shuō)明（500字以內(nèi)）。
2、設(shè)計(jì)成果需滿足設(shè)計(jì)范圍的內(nèi)容，方案作品以平面方式提交照片，每幅圖片須為A3（420×297mm）規(guī)格，精度不大于300dpi，RGB 模式，不超過(guò)5M，jpg格式保存。
3、最終選定的設(shè)計(jì)人需提供所有設(shè)計(jì)文件的電子版光盤一套，設(shè)計(jì)成果為DOC格式、JPG格式、PPT格式，可編輯的AI或cdr格式。
1. The submitted design scheme shall be provided with a text description (within 500 words).
2. The design results shall meet the content of the design scope. The photos of the scheme works shall be submitted in the form of plane. Each picture must be A3 (420 × 297mm), accuracy no more than 300dpi, RGB mode, no more than 5m, JPG format.
3. The final selected designer shall provide a set of electronic CDs of all design documents, and the design results shall be in doc format, JPG format, PPT format, editable AI or CDR format.
報(bào)名及作品提交階段（2022年9月15日-2022年9月30日）
*初步設(shè)計(jì)周期15個(gè)日歷天
方案評(píng)審階段（2022年10月1日-2022年10月15日）
設(shè)計(jì)整合階段（2022年10月15日至10月30日）
*初步設(shè)計(jì)周期15個(gè)日歷天
成果公布階段（2022年11月1日至11月5日）
頒獎(jiǎng)典禮（2022年12月14-16日世界建筑科技創(chuàng)新大會(huì)WATIC期間）
Registration and submission stage (September 15th, 2022 - September 30th, 2022)
*Preliminary design period: 15 calendar days
Scheme review stage (October 1st, 2022 - October 15th, 2022)
Design integration stage (from October 15th to October 30th, 2022)
*Preliminary design period: 15 calendar days
Results release stage (from November 1st to November 5th, 2022)
Award ceremony (during the World Architecture Technology Innovation Conference WATIC from December 14th to 16th, 2022)
1、凡送設(shè)計(jì)方案參加本活動(dòng)的設(shè)計(jì)人，均視為已承認(rèn)并遵守本公告的各項(xiàng)規(guī)定。
2、所有設(shè)計(jì)方案投稿者必須合法擁有作品著作權(quán)，并承擔(dān)相應(yīng)的法律責(zé)任。凡涉嫌抄襲、借用和侵犯他人知識(shí)產(chǎn)權(quán)等侵權(quán)行為的，均由設(shè)計(jì)人承擔(dān)一切后果，與發(fā)包人無(wú)關(guān)。
3、作品知識(shí)產(chǎn)權(quán)屬于江東新區(qū)管理局及聯(lián)合主辦單位，可適用于所有公共場(chǎng)合及非盈利性活動(dòng)。
1. All designers who send design schemes to participate in this activity shall be deemed to have recognized and complied with the provisions of this announcement.
2. All design scheme contributors must legally own the copyright of their works and bear corresponding legal responsibilities. The designer shall bear all consequences in case of infringement such as plagiarism, borrowing and infringement of others' intellectual property rights, which has nothing to do with the employer.
3. The intellectual property rights of the works belong to Jiangdong new area administration and the co sponsors, and can be applied to all public places and non-profit activities.
于9月30日24:00前提交報(bào)名表及作品，發(fā)送至競(jìng)賽指定郵箱,
Submit the application form and works before 24:00 on September 30, and send them to the designated mailbox of the competition, JDcompetition@aliyun.com
作品請(qǐng)以網(wǎng)盤鏈接形式上傳，以確保含包括報(bào)名表在內(nèi)郵件不超過(guò)20MB.
Please upload your work in the form of online disk link to ensure that the email including the registration form does not exceed 20MB.
江東宣傳片
Jiangdong Promotional Film link: https://pan.baidu.com/s/1_h2fcCyucOMmQjw4qghWrg Password: RIBA
江東宣傳手冊(cè)
Jiangdong Brochure link: https://pan.baidu.com/s/1NWEeownNFCIPlkFNGSU81w Password: RIBA
江東風(fēng)景及其他信息
Jiangdong Pictures and other informationhttps://mp.weixin.qq.com/s/-EncdgT9l8IS8A-ug1WSGAhttps://mp.weixin.qq.com/s/ZLEp68HKc6eXqrESw_Z7dQ
Registration form download link:link: https://pan.baidu.com/s/1NUeNz1pZ2cWtE3LGjadmFgPassword: RIBA
*請(qǐng)?zhí)顚憟?bào)名表，在截止日期前，連同作品一同提交到競(jìng)賽指定郵箱。
*Please fill in the application form and submit it together with your works to the designated mailbox before the deadline.
